<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[TWO.Marketing]]></title><description><![CDATA[The Trade Advantage]]></description><link>https://www.thetradeadvantage.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 19 Sep 2026 14:59:33 GMT</lastBuildDate><atom:link href="https://www.thetradeadvantage.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to Turn Online Browsers Into Real Enquiries]]></title><description><![CDATA[Getting views but not leads? It’s not about more traffic. It’s about making it ridiculously easy for people to take action. This blog gives you the simple fixes that turn browsers into buyers.]]></description><link>https://www.thetradeadvantage.co.uk/post/how-to-turn-online-browsers-into-real-enquiries</link><guid isPermaLink="false">6aaba1684a743519e7517e04</guid><category><![CDATA[Get Found Online]]></category><category><![CDATA[Business Building]]></category><pubDate>Tue, 03 Jun 2025 09:59:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_198c63bbe99f4ef4850666c24d7dcd74~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[The Trades Business Growth Blueprint - How to Build a Business That Doesn’t Rely on You for Everything]]></title><description><![CDATA[Most trade and property businesses don’t fail because they’re bad at the job, they fail because they never get past doing the job.

They’re stuck in the van, on the tools, chasing quotes and answering calls while trying to grow a business at the same time. It’s exhausting. 

And it’s not sustainable.

If that sounds familiar, this one’s for you.]]></description><link>https://www.thetradeadvantage.co.uk/post/the-trades-business-growth-blueprint-how-to-build-a-business-that-doesn-t-rely-on-you-for-everythi</link><guid isPermaLink="false">6aaba1684a743519e7517e02</guid><category><![CDATA[Business Building]]></category><pubDate>Fri, 23 May 2025 08:56:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_67d0a211df5b4fc9971871bce4d42e03~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[How to Get Found Online: Local SEO Tips for Trades &#38; Property Services]]></title><description><![CDATA[If you run a trade, property or home improvement business, getting found online isn’t a nice-to-have — it’s essential.]]></description><link>https://www.thetradeadvantage.co.uk/post/how-to-get-found-online-local-seo-tips-for-trades-property-services</link><guid isPermaLink="false">6aaba1684a743519e7517dfd</guid><category><![CDATA[Get Found Online]]></category><pubDate>Thu, 15 May 2025 11:24:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_14fffe6c2aaa4eabb343b05c93e756ce~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[Top 5 Marketing Mistakes Trades and Home Improvement Businesses Make (And How to Fix Them)]]></title><description><![CDATA[Marketing your business doesn’t have to be complicated but a few common mistakes can hold you back without you even realising it.]]></description><link>https://www.thetradeadvantage.co.uk/post/top-5-marketing-mistakes-tradespeople-make-and-how-to-fix-them</link><guid isPermaLink="false">6aaba1684a743519e7517e03</guid><category><![CDATA[Business Building]]></category><category><![CDATA[Lead Generation & Sales]]></category><category><![CDATA[Get Found Online]]></category><pubDate>Thu, 15 May 2025 09:07:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_c90f9c2930054c3ea61c73e0c205267f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[The Ultimate Marketing Guide for Trades &#38; Property Services]]></title><description><![CDATA[Use this ultimate marketing guide as a quick resource to help your trade, property or home improvement business get more visible locally.]]></description><link>https://www.thetradeadvantage.co.uk/post/the-ultimate-marketing-guide-for-trades-property-services</link><guid isPermaLink="false">6aaba1684a743519e7517e01</guid><category><![CDATA[Get Found Online]]></category><category><![CDATA[Quick Wins]]></category><category><![CDATA[The Toolbox]]></category><category><![CDATA[Business Building]]></category><pubDate>Thu, 15 May 2025 08:05:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_b73f0afb679e42caa944e14111deef3f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[Get More Google Reviews]]></title><description><![CDATA[Local businesses with reviews. Not always the cheapest. Not always the oldest. The ones with the best reviews.
And when someone clicks, the first thing they read? The stars. The comments. What people really said about working with you.
So yeah — they matter.]]></description><link>https://www.thetradeadvantage.co.uk/post/get-more-google-reviews-and-reply-to-them-properly</link><guid isPermaLink="false">6aaba1684a743519e7517e00</guid><category><![CDATA[Get Found Online]]></category><category><![CDATA[Quick Wins]]></category><pubDate>Thu, 24 Apr 2025 10:40:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_80e45ef6a2b143259b6ffb277f3489e7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[Get More Quality Leads]]></title><description><![CDATA[If your website or van says something like “We do kitchens, bathrooms, plumbing, electrical, tiling, fencing, roofing, driveways and more!”, this one’s for you.]]></description><link>https://www.thetradeadvantage.co.uk/post/get-more-leads-with-one-clear-marketing-message</link><guid isPermaLink="false">6aaba1684a743519e7517dfe</guid><category><![CDATA[Lead Generation & Sales]]></category><category><![CDATA[Quick Wins]]></category><pubDate>Thu, 24 Apr 2025 10:21:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_5962205bdd8e4158ab2b658065a19c84~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[Get Noticed on Social Media]]></title><description><![CDATA[You don’t need to spend your evenings posting to Instagram or coming up with daily content ideas. In fact, posting too often, especially with rushed or boring content, can actually make people stop paying attention altogether.]]></description><link>https://www.thetradeadvantage.co.uk/post/get-better-results-from-social-media</link><guid isPermaLink="false">6aaba1684a743519e7517e05</guid><category><![CDATA[Social Media & Content]]></category><category><![CDATA[Quick Wins]]></category><pubDate>Thu, 24 Apr 2025 09:25:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_c5a2dee79639499394eb5fd7c6e6a96f~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item><item><title><![CDATA[Get Found on Google]]></title><description><![CDATA[If you run a trade or property services business, your Google Business Profile (formerly Google My Business) might be the single most powerful marketing tool you’re not fully using.]]></description><link>https://www.thetradeadvantage.co.uk/post/get-seen-get-chosen-optimise-your-google-business-profile</link><guid isPermaLink="false">6aaba1684a743519e7517dff</guid><category><![CDATA[Get Found Online]]></category><category><![CDATA[Quick Wins]]></category><pubDate>Thu, 24 Apr 2025 08:58:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/07599e_e84106e985e445a59fc4f52bab9912f2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David &amp; Gaynor  Ramsden </dc:creator></item></channel></rss>